innitiating action plan

My audience is anyone who is legitimately interested in trying hookah and more particularly attending She-Sha. My purpose is to catch the eye of potential patrons and get them to interested in She-Sha and then give them a place where they can find some more information on smoking hookah in general and She-Sha in particularly. As a business, it is important that She-Sha keep customers coming in. Since it is located in a college town, its patrons are constantly graduating and leaving, so they need a way to attract the students coming into the college. As far as a genre, I hope to create a flyer or poster that will attract the attention of the viewer almost immediately, get them intrigued, and then send them to a website where they can find information on She-Sha and hookah in general.