Tuesday, November 11, 2008

Genre Research

FOr this project my plan was to make an ad poster and on it it would have a link to a website that i would outline, but the main thing would be the poster. Most posters fall in one of two catagories. The first is the type of poster that is supposed to be informative. These usually have alot of information on them that answer the basic questions who, what, when, where, and why. They usually have the event in large print in bold letters that catch the viewers eye, then give them the rest of the info that they need. These posters usually have a specific target audience that know exactly what they want, just need to know when and where to find it, like event ads. The other type of poster generally found is one to pique curiosity. These usually have a captivating image or phrase that draws the viewer in. but the poster leaves the viewer wanting more, giving them a place where they can go to find the information they can seek. these are usually new product ads or ads trying to raise awareness for a cause. these have no specific audience, but more try to inform whoever might be interested in the product or cause. they usually try to persuade the viewer of something, whether it be that their product is better than the competitors, or to evoke some emotion in a person for a cause. they try to create fealings by the image or phrase, not by the direct info. this typw is much harder to achieve since the designer has to create an emotion without any explanation of their picture or phrase. this is the type of poster that i wish to try. i want to capture a viewers attention and make them want to know more just based of an image or phrase. this was briefly covered in an art class that i took senior year. and it is also apparent from the infinite amount of ads that we see everyday.

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